1st class: 54 first class seats, average price /seat €100,
occupancy of vehicle 60 % (33 seats), total revenue €3300
PREMIUM class: 32 seats, minimal price / seat €114,
occupancy of vehicle 90 % (29 seats), total revenue €3306.
A+B curent customers
C don’t use railway service
The PREMIUM class even
addresses the majority
of class C customers
A – existing satisfied customers who appreciate and use a new class of comfort
B – indecisive valuable customers, who travel by train, but are not satisfied with the current level of service
C – a completely new segment of customers, who have never thought about train travel
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